A publicist can help an actor score gigs that build their likability, thereby building their bankability, which can open the door to future projects. “If they want national press, international press, doing a book in certain cities, it varies. You have to be realistic. Media training is money well spent. Learn how your comment data is processed. “I won’t let you pay me to do your film in Peoria,” she said. Hiring a publicist is a lot like hiring an agent or manager. They trusted my clients and I to show up when we said we would attend which makes an event publicist’s job easier too. Do you develop an A to Z strategy?” “Absolutely!” Berger exclaimed. Hiring a Publicist: What You Need to Know, Part 2 October 31, 2016 Well I am long overdue in writing this post, but that's in part because I've been busy with publicity, so … Actors need to realize when they are out in public, they are working and need to always be on and professional. The same is true for celebrities convicted of drunk driving, or who are experiencing troubles in their personal lives. I do private coaching for $100 per hour. Let us get you in gear with some FREE training right now! Originally published by Actors Access at http://more.showfax.com/columns/avoice/archives/000254.html. Why Publicity Matters Part 2: What a Unit Publicist Can Do For You. “Many times, an actor’s desire to get publicity is overshadowed by network involvement. (aka This Post Will Save you Hundreds of Dollars). Publicity is not a perk.”, Manager Helen Cohen asked, “What about having the actor, the manager, the publicist, the agent, all in the same room, so that you’re assured you’re all headed for the same result?” Ridini began, “I generally operate where I meet with those team members, but we all have our area of expertise. It’s not an act of withholding, it’s just that they are not judging that it’s useful information to us.” “I find that managers don’t believe in publicity,” Berger added. SUBSCRIBE NOW AND RECEIVE INSPIRATIONAL INBOX LOVE, PLUS A FREE MP3 OF THE SMFA TOP 20! A … This site uses Akismet to reduce spam. At least not until there’s a series or a major movie coming out — and then, you could utilize the publicist attached to the show or network for free. Manager Linda Reitman asked, “When an actor is doing indie films and you don’t really have a release date, can you do anything for them?” “We really need a release date so that we can move from that date to make sure to get the most coverage,” Ridini insisted. “It’s another person in the mix, it’s another cost. That comes from a power and control factor. Wanna work with Bon? It’s important for an artist to have reasonable expectations, and to keep in mind that, with fewer and fewer publications, and fewer and fewer writers available to pitch, every publicist in the world is clamoring for press for … Aspen elaborated, “Everybody has a story to tell. It’s based on The Tiffany Theory, which is essentially that a little blue box means more to you than a plain box. Wanna be sure your tools *and* your mindset are in peak form? It is important to note that some managers will do some of the above things,” she concluded. If your client is still climbing the ladder, you might need to help them find potential sponsors and pitch the client. “As a promoter, rather than a publicist,” he began, “there is money in my pocket to promote other people. There’s the writing of the press kit, collection of materials, schedule of releases. Your agent and/or manager may have publicists they've worked with before, or whom they know through other clients. I have all of these Internet relationships and it’s made my life so much easier. Well, plenty. A publicist can make sure your face is out there, that you get out there to premieres (not just your own), and that you get photographed in public (assuming you have something to publicize). Required fields are marked *. CC webmasters of fansites too.”. If the role you're focused on is on a network comedy, for example, you probably want to find a publicist with experience and relationships in that area. Know how they’re going to work.”, “What are the fee structures?” Levine inquired. All too often, the producer ends up taking on the role of unit publicist without even knowing it by starting the social media or scrambling to deliver assets upon acceptance into a film festival. The easy answer, of course, is 'when you've got something to publicize.' Why I do media training is because there is this question of when publicity begins. The easy answer, of course, is 'when you've got something to publicize.' Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business. Maryann Ridini, president of Ridini Entertainment Corporation, said an actor should hire a publicist, “Several months before the film, the TV show, the record comes out. “Roughly the same range. We prove our relationships. But in my experience, not everyone is clear on exactly what “PR” and “publicity” mean. The best in the team. Be very clear. Once the thing has happened, you may have some great buzz around you, but it's too late for a publicist to help you capitalize on it. We have a lot to prove, by having already earned our money.
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